RSS stands for Rich Site Summary. It is actually a format that is used by websites that constantly update their site and deliver these updates to their subscribers. This is commonly used by newspaper websites, blogs, news channel sites and sites that use content in communicating their customers or market. You can see from their sites news feeds for websites. If you are not familiar with the benefits of news feeds for websites, here are three reasons why you should add news feed to website.

First, when you add news feed to website, you offer the visitors to your site the chance to get the content updates as you publish them. Whether your visitors are first time visitors or regular visitors, when you add news feed to website, this is like an invitation for them to read your updates. This guarantees you followers or readers. The purpose of constantly updating serves its purpose because you have subscribers. You can therefore use the news feed for website in communicating with your subscribers. You can use it to promote your products, you can use it to keep your regular visitors loyal or you can use it to increase your visitors and subscribers. And compared with other efforts businesses use to communicate with customers, this is more effective because the customers voluntarily subscribe to the feed.

Second, when you add news feed to website, you now have the chance to use this as an advertising tool. For example, if you have an organic food store, you can choose news feeds for websites that are all about the benefits of organic food. Your site therefore informs your customers and reminds them about the benefits of organic food. They will then continue to buy organic food. When you add news feed to website, you therefore gain better control over your customers. With the right news feeds for website you can keep your customers informed about the advantages of your products, your promotions and other things that would constitute good marketing initiative.

Third, when you add news feed to website you can have more visitors to the site. This is because you can get listed on free news feed website directories. The benefits of this is that you can reach out to the specific market that is interested in what your site is all about or what your product or service is all about. For example, again if you sell organic food, when you add news feed to website you can get listed on news feed directories under the category of health, healthy foods and lifestyle. You will therefore be able to tap into this segment of the market. In other words, the news feed websites gives you not just exposure but the chance to reach out to different segment or segments of your market. You can therefore increase not just your visibility but your client base.