Have you used RSS feeds before? RSS is an online application that aggregates updates from multiple sites for unified syndication. Did you know that RSS feeds are not only useful for personal use, but for businesses as well? Businesses that choose to add news feed to websites experience several benefits as a result. Here are three ways RSS feeds can add value to websites, and contribute to greater site traffic.
1. Redirect traffic back to your site
Do you use Google analytics to examine your web statistics, and find that people navigate off your site more quickly than you like? RSS feeds can decrease bounce rates by encouraging users to go to other pages of your website, rather than going back to a search engine. Once users finish reading articles, get bored, or decide to check out other products, they often move off the page to another site. When you keep an RSS feed available with a news feeds for websites that displays links to other articles or products on your site, people will sometimes click on these updates rather than leaving. Internal click exchange is increased. For this reason, make sure titles are dynamic and eye catching.
2. Establish legitimacy
When you are running a website, you might struggle with appearing non biased. Of course, everyone expects you to claim that your company, for example, offer the best plumbing solutions. But how do you show them that you actually know what you are talking about? Adding outside news and web sources to news feeds for websites can help bolster the claims you make. Not only will you say you are an expert on plumbing, but your RSS feed will indicate to the consumer that you are actively involved with plumbing news and the industry in general.
3. Dynamic layout
What is another advantage of an RSS news feed for websites? They make a more appealing website layout for users, and the aesthetic advantages of news feed for websites cannot be ignored. These feeds help keep websites from getting stagnant by constantly running new updates on web pages. Readers like having multiple options for where to click, and simply seeing headlines, even if they do not read them, can enhance the user perception of knowledge they are receiving, and their impression of the overall site.